Daniel Klein: Sociology / Marketing

Daniel Klein


B.S. January 2005, Magna cum Laude

Dani Klein chose CUNY Baccalaureate (CUNY BA/BS) as his degree route so he could combine his two strong interests.  He knew he loved sociology, but also knew he didn’t want to be a sociologist. After taking a few business courses, he realized that marketing would make an ideal pairing with sociology and would broaden his prospects for future jobs. Brooklyn College offered no marketing degree, so he turned to CUNY BA/BS.

Working under the mentorship of Profs. Hershey Friedman, Economics and Mervin Verbit, Sociology, Brooklyn College, he completed undergraduate and graduate courses in Marketing and Sociology and included two internships: one at MJ Productions on Long Island, a music event management company, and another with the Ministry of Jerusalem and Diaspora Affairs in Jerusalem, Israel where he worked for Minister Natan Sharansky. (Klein had previously studied in Israel and held numerous leadership positions in college with Brooklyn College’s Hillel Club.)

After graduating, Klein worked for five years in New York as Campus Director at StandWithUs (SWU), an Israel advocacy and education organization. He was SWU’s first hire outside of their main office in Los Angeles.  In 2009, he created a company called SocialCity Marketing that offers consulting services to small businesses and non-profit organizations on best practices of using Social Media for marketing, public relations, and consumer insight purposes. In spring 2010, he landed a job as Media Supervisor at Digitas, a global interactive marketing and media agency where he’ll be working on the Social Media team on internal and client social media strategies.

Klein is the founder and chief editor of YeahThatsKosher.com, the web’s only kosher travel blog, which he created it after a trip to Scandinavia with his wife and decided to put his research for that trip to a broader use. He is also the founder and host of JewishTravelTV, an off-shoot of YeahThatsKosher, available on YouTube. Finally, he is the co-founder of ParnasaFest, a grassroots organization that helps those who have lost their jobs.

In 2008, Klein was named to The Jewish Week’s “36 Under 36: The Next Wave of Jewish Innovators”; in 2009, he was named as one of the top 50 “Most Influential Jews on Twitter” by the JTA, a global Jewish news service.

Klein is currently studying for his M.B.A. at Baruch College’s Zicklin School of Business, with a focus on Digital Marketing and International Business. He expects to graduate in spring 2011.

Klein credits a good deal of his success to his CUNY Baccalaureate education.  And for him, CUNY is a family affair:  his wife and brother are also graduates of CUNY Baccalaureate for Unique and Interdisciplinary Studies; his mother is a Brooklyn College graduate and his sister will start at Queens College in fall 2011.